The market for the interior design sector is saturated to the greatest possible extent. In order to achieve additional market share despite this, the sector is expanding its identity through the opening up of new areas of application. Design always plays an increasingly important role in this, as innovation and design are amongst the key factors when it comes to overcoming market saturation tendencies. Quality of design is – especially in the light of globalised markets – one of the most important differentiation characteristics in the face of the competition.Due to the current uneasy market conditions, many manufacturers limit themselves to proven product lines, which they then diversify. The result is an innovations block and the consequences are that, in the area of home accessories, products are brought onto the market on a trial basis in many different types of styles, to cater to as many tastes as possible. A dominating trend can hardly be noticed in these circumstances.
