Tom Doran, cofounder of Freeload, explains why he built the company: "Textbooks cost too much, and students increasingly are showing up to class without probably the most important tool they need to succeed in the course, outside of the lecture."
Many teachers will probably say it's unacceptable to promote commercial products in an educational book, but Freeload's limited success should be a signal that this model might work at a larger scale, if implemented in a clever way. Freeload's tagline ("Imagine a world where textbooks are free") could be replaced with: "Imagine a world where books are free".
{ Sample image, courtesy of Freeload Press Inc. }