Abitare has a strong image identity, coming from the dynamic personality and many-sided skills of its owner, Nicola, and from a long family tradition in the furniture business in Italy. It has been a long story.
It has been an Italian story of family business:
1937: from a workshop of springs and mattresses the transformation into a new business of furniture trade, made by Luciano Martelli , Nicola's grandfather, and his brother.
1957: The first big store was built
1960: The Company is the first one in Italy to import pieces of furniture from Denmark: it is the first introduction of the idea of a modern design style in home decoration:
1967: Modern style has its first official presentation at the "Saloni" at the International Trade Fair in Milan. The Luciano Martelli Company is one of the pioneers of the new style:
1978 : A new store is opened in Novara with the innovative idea for Italy to give more importance to accessories and life style.
1992 : Another store is opened in Borgomanero. A new loft style in the historical centre of a small ancient town.
1997: It's time for a new generation to come in and this is how the story goes on………